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We are the Dreamers and Believers. We are the Kings and Queens. We are The Echelon.
ø lll·o. In Defence of Our Dreams ₪ ø lll·o.
Provehito In Altum

“Tomorrow lets all promise we’re going to live the first day of our new lives. We will be brave, fight for what we believe in and well will live dreams.”
— Jared Leto, MARS300

“Dreams are possible. You can do what you dream.”
Jared Leto, MARS300

Thursday, May 24, 2012

How to Disrupt the Music Industry: A Conversation with Jared Leto Live

Welcome to our live chat with Jared. We'll turn it over to him now so he can get to as many questions as possible--mostly about his big ideas for shaking up the entertainment industry. Jared, all yours.
by Tyler Gray via mobile

Do you believe there is a place for new hybrid types of relationships between business and people, and between business and business, as well as between people?!
by Outcast 

We're already at that place. The relationship between businesses and people has become a two-way conversation. Businesses used to have the supposed luxury of talking at people. Now if they're smart they know they need to talk with people.
by Jared Leto 

Will VyRT be available for anyone who's interested in connecting with their fans?
by JessaG 

We hope so.
by Jared Leto 

how did you get the ideo for VyRT in the first place?
by Anna 

The only solution to broadcast one of our shows was to go and beg for corporate sponsorship. There wasn't another option out there. So I started VyRT.
by Jared Leto

STEVE JOBS SAID THAT THE WORST THING THAT SOMEONE COULD DO IS TO THINK ABOUT TO MAKE A LOT OF MONEY WHEN THEY TRY TO DEVELOP A BUSINESS OR PREPARE STRATEGIES…HE SAID THAT THE MOST POWERFUL THING TO MAKE SOMETHING WORKS IS THE PASSION AND BELIEF OF YOUR IDEAS… HE SAID THAT HE HAD A GREAT NEED TO SHOW WHAT HE COULD ACHIEVE AND MAKE POSSIBLE THE IMPOSSIBLE…HE FELT THE PASSION TO CHANGE THE WORLD AND IMPACT OF A UNIQUE WAY, WHAT IS YOUR MAIN PASSION OR THE MOTOR FOR CREATE YOUR IDEAS?
by LIZ ALETHIA

Finding creative solutions for artists to share their work with audiences around the world. And in a bigger way, to enhance the quality of how we share our lives with one another. Because that's what it really is.
by Jared Leto


Jared's with us in the Fast Company office, answering your questions!
by Tyler Gray via mobile

Do you see yourself as a possible investor in music industry as a whole and not only to your own band? And how could your 3 businesses attract/affect other artists?
by Natalia

I'm always thinking of creative solutions to the problems that plague the music industry and if I can help in any way, I'm down to do that.
by Jared Leto

will VyRT have a role in the next tours? i mean there'll be some live parts of different gigs going on vyrt or it will remaing an extra for extra events?
by SissiMars

VyRT will definitely play a part in future tours or shows. We're really excited to use VyRT in ways that are less traditional.
by Jared Leto

I think the last VyRT is a good example of that.
by Jared Leto

Seems like all this started after your conflict with your record company. Seeing VyRT , The Hive and even GTs, kinda looks to me it could all take a shape and form into a digital , all-about-music , giving freedom to the artists record company . I get it's too early but could this be the case, an ultimate goal ?
by queen__vicky

There are still a lot of benefits to working with a traditional record company. The biggest being the talent of the people that work there. Having boots on the ground around the world is essential for a global band like Thirty Seconds To Mars. There's a lot of people we love at the label, and there's a lot about the system that needs to be fixed.
by Jared Leto

Back in the day, major entertainment companies used to repeatedly conduct lawsuits to block new technologies at the moment, including the VCR, Digital Audio Tape recorders, the first MP3 player, the ReplayTV PVR, and P2P software. Why did the industry used to be so hostile to new technologies, and what do you believe, Jared, has motivated a turn around on the industry's outlook? Or, are there still major honchos out there whom still maintain a pessimistic outlook on technology?
by Skye Marie

Fear.
by Jared Leto

I think these days people are starting to realize that incentivizing innovation rather than punishing it is probably a smart thing to do.
by Jared Leto

How do you keep focus and motivation when obstacles occure.
by Ania

Put one foot in front of the other. Keep marching forward, even when doubt, fear, and failure all come knocking at your door.
by Jared Leto

You're a huge inspiration to me and a few others, what's the biggest advice you can give?
by Dilan

Dream hard and work even harder.
by Jared Leto

What was the biggest obstacle you came across while developing VyRT?
by jenayfromMARS

We've had a lot of challenges. We've made a lot of mistakes. And those are blessings in disguise. They help us learn and do a better job for everyone.
by Jared Leto

For example, as many of you know we had a technical issue at the beginning of the last VyRT, which taught us a lot, and also I think it helped the rest of the VyRT be better than it would have had everything gone according to plan.
by Jared Leto

How did you come up with VyRT to name the whole thing? Did something inspire you and you came up with that name?
by DinosayrikMARS

It just came to me. I wanted a word that could be used both as a noun and a verb, and I also like the connection between "vertical" and "virtual."
by Jared Leto


#FCMostCreative @JaredLeto checks Twitter as he answers your questions live
by fastcompany via Instagr.am

what's you're favorite moment from VyRT ? would you change something ? and if yes what would that be ?
by Dimitra Giova

My favorite moments are always the surprises, whether it's the palm tree :-) Or the not-so-small fire that I started whilst attempting to make vegan pancakes.
by Jared Leto

What is your biggest source of inspiration?
by Marjo Mars

YOU
by Jared Leto

What is the next goal that you would like to reach about Vyrt? What would you add?
by Sara (OurCallToArms)

To improve the social, to make payment easier, quicker, and painless. And to start sharing VyRT with other artists.
by Jared Leto

WOULD YOU SAY THAT IT IS PIRACY THAT HAD THE BIGGEST IMPACT ON RECORD COMPANIES? OR JUST THE FACT THAT COMPANIES WEREN'T PREPARED AND WANTED TO KEEP THEIR MONOPOLY GOING ?
by JAYECHELONCARNERO

I think it's many things: Again, fear. A phenomenon called "grouping" that keeps positive outside influence from affecting a business. And technology, the way that we all consume and deliver music.
by Jared Leto

I THINK I LOVE YOU.
by Silvia

In the words of Michael Jackson: "I love you, too."
by Jared Leto

You always had a great connection with your fan base. Do you think the digital and multimedia are an advantage in that relationship?
by Eva

Being surrounded by dreamers and believers certainly helps make the impossible much more impossible. I think the Echelon understands that I'm always searching for creative solutions to problems.
by Jared Leto

We cracked 2,000 people here! Thanks to everyone so far for all the questions. This has been great.
by Jared Leto

if there were no VyRT what would be the other option or plan ?
by Isabel

There isn't one. That's why I started the company.
by Jared Leto

Are there any future plans for improving The Hive?
by amirataylor

We've taken on new clients both in and outside of the music business, and that's really exciting for us, because it teaches us a lot and we love to learn. It'll help us do a better job for Thirty Seconds To Mars.
by Jared Leto

how do you deal with enemies?
by DeadlyAngel_

It depends on who they are. Sun Tzu said: If at all possible avoid the fight. I think that's pretty good advice.
by Jared Leto

What new technology most excites you?
by Jodi

Biotechnology. The ability to have organic elements to technology, and the way that we're going to engineer organic matter.
by Jared Leto

We have time for one more question... What's it going to be?
by Jared Leto


"What we're doing is disrupting the sponsorship model" says @JaredLeto
by fastcompany via Instagr.am

In what ways to you plan to brand your businesses? I assume you'd like to make VyRT, for example, a staple to digital live experiences, what are some things you plan to do to make that happen?
by Navit

Three things: Build out an unstoppable team; continue to improve the product itself; and share VyRT with other artists and audiences.
by Jared Leto

Thanks everyone. Any more thoughts, send them @jaredleto
by Jared Leto

Thanks to @fastcompany
by Jared Leto

Tuesday, May 15, 2012

MTV NETWORKS IS LOOKING FOR POP STAR SUPERFANS

mtv
Are you part of a Fan Army? Are you a walking wikipedia entry for your favorite musicians? Do they inspire you personally? Are you passionate and a good storyteller? Then we’re looking for you!

Specifically, we’re look for fans of the following bands: Adam Lambert, 30 Seconds to Mars, Tokio Hotel, Mumford & Sons, One Direction, The Wanted, Mindless Behavior, Taylor Swift, 2NE1, Girls Generation

MTV Networks is producing a series of short online videos where fans grab the mic and tell stories of their favorite musicians. We want to know everything you know about your idol. We want to hear all the reasons for your intense fandom. And most importantly, we want to know why you love the star you do!

If this is you, please fill out the following questionnaire and send to: mtvsuperfan2012@gmail.com. The more info you provide the better. Good luck!

Please include:
Name, age, location, contact information
Please attach a photo and share any video links that show your personality.
What makes you a superfan?
What do you love about your favorite musician?
Tell us all the ways you draw inspiration from your favorite musician.
Has the music changed you in any way? How so?
What’s your most prized fan-related possession?
Do you have any unique quirks related to your fandom?
Do you speak a foreign language?

Credit: MTV

SUPER MOON PHOTO FLASH